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Livraria Lello display inspired by 1984 book
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Big Brother is Watching You

Mike Perry conceived and created Livraria Lello’s window displays, inspired by George Orwell’s 1984.

An installation by Mike Perry for Livraria Lello

Conceived by internationally acclaimed artist Mike Perry, this large-scale installation transforms the façade of Livraria Lello into a living work of art, allowing Orwell’s world to escape the page and inhabit the city.

Celebrating one of the most influential novels ever written, the installation reminds us that more than seventy-five years after its publication, 1984 remains one of our most powerful tools for understanding the relationship between language, truth, power and freedom.

IDENTITY INSPIRED BY LIVRARIA LELLO’S EXCLUSIVE EDITION OF 1984

From the very beginning, Mike Perry imagined the windows as a pair of eyes looking out into the world. Not simply observing those who pass by, but quietly reminding us that we are also being observed.

Built from the graphic language created for Livraria Lello’s exclusive edition of 1984, the installation exists in a constant state of transformation.

From a distance, it appears bold and immediate.

Up close, it becomes layered, fragmented and increasingly difficult to fully understand.

Like Orwell’s novel, it reveals more every time you return to it.

"To me, they represent the noise of society — opinions, fears, influences, and distractions drifting through our lives. Together with the television animation, they create an environment that feels alive, slightly uneasy, and always aware"

The floating forms surrounding the eyes become a portrait of the world we inhabit.

Opinions. Headlines. Algorithms. Influences. Fear. Distraction.

An endless flow of information competing for our attention.

Together, these elements create a visual landscape that is both vibrant and quietly unsettling.

A world where clarity and confusion coexist.

"The installation is full of observation, but I found myself thinking just as much about self-censorship.

Doublethink appears through contradiction. The installation feels orderly and controlled, yet everything is moving.

That tension felt very connected to Orwell's world and, in many ways, to our own."

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