The Future of Companies, with Fernando Guedes

The Conversas do Futuro (Conversations of the Future) cycle continues at Livraria Lello next Tuesday, 22 April, at 9 p.m., with Fernando Guedes, CEO of Sogrape. At this meeting, the topic under discussion will be The Future of Companies.

In an increasingly uncertain and complex world, companies face major challenges regarding their purpose, how they are governed, and their ability to innovate and remain competitive. The future of organisations will increasingly depend on the vision of their shareholders and managers — and their ability to mobilise teams and partners towards a common goal of creating sustainable value shared with society.

What role should companies play in the 21st century? In this conversation, moderated by Jaime Quesado, we seek answers to some of the most pressing questions of our time: what should be the true purpose of business, how can leaders mobilise teams and partners around sustainable goals, how can innovation serve competitiveness without compromising social responsibility, and how to balance the pressure for immediate results with the need for structural transformation and a long-term vision.